Which Is Cheaper: Facebook or LinkedIn?īroadly speaking, you’ll pay less per click with Facebook-the average CPC for Facebook is about $0.35 globally, and $0,32 in the UK. To know which channel to use in your B2B marketing, you should think of costs (surprise, surprise) and where does your target audience like to hang. It's clear that advertising and promotional activity on Facebook can reach a far larger audience, but as marketers, we don’t care about how big the audience is- but how big OUR target audience is. In comparison, LinkedIn has over 700 million users with an estimated 50% being active.įacebook users spend about 33 minutes per day on the platform, while LinkedIn users spend a mere 17 minutes per month using the platform. With almost 3 billion monthly active users as of the first quarter of 2022, Facebook is the most used online social network worldwide. Let's analyse both platforms and come to a conclusion together. Meta's new technology, volume of users and data allow it to compete effectively in the B2B space. The thing is, we can't leave Facebook out of the marketing discussion.
LinkedIn is the #1 channel 94% of B2B marketers use to distribute content- is it because LinkedIn has always been the go-to B2B platform or because there's no other platform to use?
0 kommentar(er)
